Benefits of Chatbots for Business
A chatbot is a software program that uses language learning processing and artificial intelligence to make a text or/and speech conversation with people to provide them with specific outputs.
Chatbots are used for a variety of purposes — from pure entertainment to resolving health issues, providing excellent customer support, promoting sales, increasing brand awareness, helping users with their daily routine, or educating people on a company’s products and services.
You can implement and design chatbots for different platforms and channels — build stand-alone chatbots, like mobile applications or web-embedded chatbots, or integrate them into various messengers, like Facebook Messenger, WeChat, Telegram, WhatsApp, Skype, Kik, Twitter, and many others. Chatbots provide you with a perfect opportunity to reach out to your customers whenever they are.
What are the main types of chatbots?
There are three types of Chatbots. It depends on their capabilities, chatbots can be simple, intelligent, and hybrid.
1. Simple chatbots
Simple chatbots are quite basic tools that rely on natural language processing. They can understand and respond to human queries with certain actions that are based on keywords and phrases.
2. Intelligent chatbots
Intelligent chatbots, which are also known as virtual assistants or virtual agents, are powered by artificial intelligence and are much more complicated than simple chatbots. They can understand human written and oral language and, which is more important, the context behind it.
3. Hybrid chatbots
Hybrid chatbots are bots that are partially automated, meaning that they lead conversations until human interaction is required. They might have the same functionality as simple bots, but a user can opt for a person when needed.
What are the top benefits of chatbots for business?
Having a well-developed chatbot is much better for your business than not having it at all. Regardless of your company’s size, location, and industry, it will provide you with these benefits:
1. 24/7 Availability
No matter what kind of business you have — a local or international one, you are always there for your clients. May it be the middle of the night, early morning, or Sunday, your customers always find what they are looking for. With 24/7 chatbot availability, you won’t miss a chance to sell a product, help to resolve an issue or educate your customers on an extensive range of services you provide.
2. Improved Customer Engagement
A chatbot is a perfect tool for customer engagement as it is always there to communicate with them through various messengers, corporate websites, or mobile apps. As Paul Greenberg stated: “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” So, do not deprive your clients of another tool for perfect customer engagement.
3. High Customer Satisfaction
There is no worse thing for a company than unsatisfied clients. But some of them are so demanding that it is becoming quite difficult for your employees to deal with them without losing their temper. In this case, chatbots become a perfect medium for communication. They are always even-tempered, no matter what happens. Besides, a chatbot answers your users immediately and doesn’t keep them waiting on the phone line or in a chatbox. With a good chatbot, your clients are left satisfied and content.
4. Fast Performance
Your phone lines and chats will never be too busy to lose interaction with a client, as chatbots are designed to perform multiple tasks and serve a large number of people simultaneously. You might have hundreds of queries at your call center, and a chatbot will be able to answer them all.
5. Business Processes Automation
You can automate many business processes with the help of a chatbot. For instance, you can optimize the delivery process, help them choose the necessary service, or you can guide your clients. The number of options here is quite broad.
6. Cost Effective
With a chatbot in your business, you can significantly cut costs as you create your chatbot only once, and use it as much as you need. It does not need a salary, vacations, or sick leaves. Thus, you can spend your budget on other employees and the company’s needs.
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