How to publish your app on Indus Appstore

How to publish your app on Indus Appstore

Are you an app developer looking to expand your reach in the Indian market? Indus Appstore, the Made-in-India app store of PhonePe Group, is an excellent platform to showcase your apps to a diverse and engaged audience. With over 50,000 apps available, this app store is making waves in the Indian market.

Indus Appstore offers several unique features that make it an attractive option for developers. First, it provides a localized experience in 12 languages tailored for the Indian audience, ensuring that your app meets the diverse linguistic preferences of Indian users. Second, it offers mobile number-based login, which is especially beneficial in markets where many consumers do not have email accounts. Third, the platform takes a developer-friendly approach by charging no commission for in-app payments or listing fees for the first year.

Indus Appstore also offers a Launch Pad feature, which provides professional help for app localization in all 12 Indian languages, giving your app instant visibility. Additionally, the platform offers AI-enabled real-time monitoring of app performance when new versions are launched, ensuring a seamless user experience.

To get started, visit the Indus Appstore developer platform and register your app. The Indus Appstore will soon be available for public use, and PhonePe has partnered with several phone manufacturers to expand the distribution of the play store.

The Indus AppStore is an attractive alternative distribution channel for Android developers looking to tap into the vast Indian Android market. Its local experience, developer-friendly approach and professional tools make it an attractive option for app developers looking to expand their reach in the Indian market.

What is Indus Appstore?

Indus Appstore, a leading mobile app marketplace in India, is designed to meet the unique needs of Indian users, offering apps in multiple languages including Hindi, Tamil, Telugu, Marathi and more. It is a platform that promotes local language apps and supports Indian app developers by providing a space to showcase their creativity and innovation.

Indus Appstore offers various categories including entertainment, gaming, social networking, productivity, education, health and finance. It has a robust review process to ensure that only high-quality and secure apps are published on the platform, and it also offers a variety of tools and resources to help developers build, test, and publish their apps.

Indus Appstore is a platform that enables users to search, download and use apps in their preferred language, making mobile apps accessible to everyone, regardless of their language proficiency. With over 50,000 apps available, this is a must-visit for anyone looking for the best mobile apps in India.

The Indus play store is a game-changer in India's digital journey, offering app discovery in 12 Indian languages and promising sweet deals on play store commissions for developers. It is a platform that supports third-party payment gateways and charges no listing fees for one year, making it a developer-friendly platform.

Indus Appstore is a platform that is becoming a big sell for developers and making some serious noise in its debut. It is a platform that is already popular to be preloaded as the default play store on smartphones from major brands, making it a viable Google Play alternative.

Creating your developer account

Indus Appstore offers a seamless process for developers to showcase their apps to a wide audience. To begin, visit the Indus Appstore website and locate the "Developer" section. Here, you will find the option to create your developer account.

  1. Registration: Click on the "Sign Up" button and fill in your details such as name, email, and password. Ensure your information is accurate to avoid any issues during the account setup.
  2. Verification: After registration, you may need to verify your email address to activate your account. Check your inbox for a verification link and follow the instructions provided.
  3. Developer profile: Complete your developer profile by adding a bio, profile picture, and any relevant information about your development background. This helps users trust your apps and builds credibility.
  4. Payment setup: Set up your payment details to receive earnings from app sales. Indus Appstore provides secure payment options for developers to ensure a smooth transaction process.
  5. Agree to terms: Before finalizing your account setup, make sure to read and agree to the developer's terms and conditions. This step ensures you understand the guidelines for publishing apps on the Indus Appstore.

By following these steps, you can create your developer account on Indus Appstore and start sharing your innovative apps with a vast audience.

Preparing your app for submission

Indus Appstore has its own set of guidelines and requirements to ensure that the apps listed on its platform are of high quality, user-friendly, and meet the needs of their target audience. Before submitting your app, it's essential to prepare it according to these guidelines to increase the chances of approval and success on the platform. Here are five points to consider when preparing your app for submission:

  1. App content: Indus Appstore encourages developers to create apps that cater to the cultural and linguistic diversity of its user base. Therefore, it's essential to ensure that your app content is inclusive, sensitive, and relevant to the Indian market. Use simple language and avoid using jargon or technical terms that may confuse users.
  2. App design: Your app's design should be simple, intuitive, and visually appealing. Use a color scheme that is easy on the eyes and complements your app's theme. Make sure that your app's layout is easy to navigate, and that all the buttons and menus are easy to access. Use high-quality images and graphics that are optimized for different screen sizes and resolutions.
  3. App functionality: Your app should be functional, stable, and free of bugs. Test your app thoroughly before submitting it to Indus Appstore. Make sure that all the features and functions work as expected, and that there are no crashes or errors. Ensure that your app is compatible with different devices and operating systems.
  4. App security: Indus Appstore takes user security seriously, and therefore, your app should comply with its security guidelines. Make sure that your app does not collect any personal information without the user's consent. Use encryption to protect user data and ensure that your app is free of any malware or viruses.
  5. App description and screenshots: Your app's description and screenshots are essential for attracting users and increasing downloads. Write a clear and concise description of your app, highlighting its features and benefits. Use high-quality screenshots that showcase your app's functionality and design. Make sure that your screenshots are optimized for different screen sizes and resolutions.

Preparing your app for submission to Indus Appstore requires careful consideration of several factors. By focusing on app content, design, functionality, security, and description, you can ensure that your app meets the platform's guidelines and is well-positioned for success. Remember to test your app thoroughly and ensure that it is free of bugs and errors before submitting it to the Indus Appstore.

How to publish your app on Indus Appstore

Indus Appstore is a leading platform for mobile applications in India, offering a wide range of apps in various categories, including education, entertainment, games, and more. Here's a step-by-step guide on how to publish your app on the Indus Appstore, made simple and easy to understand for everyone.

  1. Create an account and verify developer details

The first step to publishing your app on Indus Appstore is creating a developer account. This process involves providing your personal and contact information, as well as verifying your identity through a verification process. Once your account is created, you can begin the process of submitting your app.

1. List in multiple languages

Indus Appstore supports 12 Indian languages, making it an ideal platform for reaching a diverse audience. When submitting your app, you can list it in English as well as any of the 12 Indian languages supported by the Appstore. This will increase the visibility of your app and make it accessible to a wider audience.

2. Upload your app file (APK/AAB)

The next step is to upload your app file, which can be in either APK or AAB format. Make sure your app meets the technical requirements of the Indus Appstore, including file size, supported devices, and other specifications. You can also include additional files, such as a promotional video or images, to enhance the listing of your app.

3. Upload videos & rich content

To make your app stand out on the Indus Appstore, consider uploading videos and rich content to showcase its features and benefits. This can include a promotional video, screenshots, and other visual content that will help users understand what your app does and why they should download it. By providing rich content, you can increase the chances of your app being discovered and downloaded by users.

4. App verification and go live

Once you've submitted your app, it will go through a verification process to ensure it meets the quality and safety standards of the Indus Appstore. This process typically takes a few days, after which your app will be approved and published on the Appstore. From there, you can track your app's performance, update its listing, and engage with users to improve its overall success.

Publishing your app on Indus Appstore is a simple and straightforward process that can help you reach a wider audience and increase your app's visibility. By following these five steps, you can ensure a smooth and successful submission process, and start reaping the benefits of being part of India's leading app platform.

Strategies for promoting your app within the Indus Appstore

Indus Appstore is a growing platform for app developers, offering a unique opportunity to reach a diverse user base. To maximize your app's potential, it's essential to promote it effectively within the Indus Appstore. Here are five strategies to help you increase visibility and downloads.

  1. Optimize your app's listing: Ensure that your app's listing is complete, accurate, and engaging. Use high-quality screenshots, a compelling description, and keywords that reflect your app's functionality. This will help users find your app and understand its value.
  2. Choose app store categories: Choose the right categories for your app, and make sure it's listed in the most relevant ones. This will help users find your app when browsing the Appstore, and increase the chances of it being discovered by potential users.
  3. User reviews and ratings: Encourage your users to leave reviews and ratings for your app. Positive reviews and ratings can significantly increase your app's credibility and visibility within the Indus Appstore.
  4. Offer promotions and discounts: Offer promotions and discounts to incentivize users to download your app. This can be a great way to attract new users and increase your app's visibility within the Appstore.
  5. Engage with your users: Engage with your users through regular updates, bug fixes, and new features. This will help keep your app relevant and encourage users to continue using it. Additionally, consider offering customer support to address any questions or concerns users may have.

By implementing these strategies, you can effectively promote your app within the Indus Appstore and increase its visibility and downloads. Remember to stay up-to-date with the Appstore's guidelines and best practices, and continually optimize your app's listing to ensure its success.

If you need expert guidance to publish your app on the Indus Appstore, we can help. The Indus Appstore is a promising platform for developers looking to reach the Indian market, offering features like localization in 12 languages, no commission on in-app purchases, and dedicated India-based support.

Our team can assist you with the entire registration and publishing process, from creating an account to listing your app in multiple languages, uploading content, and getting your app approved. We also provide comprehensive mobile app development services if you need help building your app from scratch.

Contact us at +91 9370104077 or for more details. We'll be happy to guide you through publishing your app on the Indus Appstore and ensure a seamless experience.


  • Krishna Handge


    Apr 15,2024


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