Mobile App Monetization Strategies

Mobile App Monetization Strategies

App Monetization 6 Ways to Make Your App a Money Spinner

While the mobile App market doesn't exactly have Forbes making a yearly rich list for it yet, it's timing some serious numbers around the globe. This has made entrepreneurs, financial investors, and sequential entrepreneur's visionaries to building and marketing mobile Apps.

Building an App with an engineer or custom mobile App development organization is an alternate ballgame from monetizing it. What is App monetizing? It's a bunch of advertising methodologies to assist you with earn money from your mobile App.

In this post, we look at which mobile monetization adaptation techniques are the best and what to consider prior to picking the right App monetization procedure.

How to Monetize an App Idea with App Monetization Strategies?

In-App Advertising

In-App publicizing refers to advertisements showed inside an App. App Annie reckons that more than 62% of mobile App income in 2020 will come from in-App publicizing alone. The purpose behind this App monetization method is two-overlap. Clients love free Apps and App proprietors need however many clients as would be possible for their Apps.

However, there's a flipside to in-App publicizing – it can influence your App's client experience if not done accurately. For example, if the advertisements are too diverting or irritating, your users will be put off.

That is the reason you should make these advertisements non-intrusive, targeted, and suitable to your clients. Thusly, not only will your clients discover an incentive in the advertisements but publicists are probably going to pay you well as well.

The most famous types of in-App promoting include banner advertisements, interstitial promotions advertisement, local promotions advertisement, affiliate advertise promotions, and reward advertisements.

In-App Purchases

An in-App buy model allows you to keep your App allowed free to download and utilize while charging for extra highlights and administrations. For example, consider a dating App, for example, Tinder which is allowed free to utilize yet charges extra for highlights, for example, 'Who saw your profile'.

Premium or Paid Apps

Premium or paid Apps can be downloaded by a client only after they pay for it; think famous Apps like Dark Sky, Tasker, and even Nintendo. On the bright side, premium Apps report higher client commitment and faithfulness as peoples like to utilize what they've paid for.

On the disadvantage, just a small percentage of such Apps wind up building a sufficiently sized client base. For example, Cambridge analysts found that only 20% of paid Apps crossed 100 downloads while just 0.2% of them accomplished more than 10,000 downloads.

Anyway, how can you say whether this is the correct way for your App? You can begin by looking at your present rivalry. Does your App offer enough extra highlights or user experience to influence users from rival free Apps?

In the event that you pick this model, feature the central estimation of your App consistently. Hammer this point through the App's page and UI. If conceivable, additionally attempt to get however many top ratings as you can and get it reviewed by influencers or tech publications.

Freemium (Free + Premium)

Allowed Free to download and utilize however pay to utilize confined content or highlights – that is the means by which the freemium App monetization model works.

Also, it's a decent technique excessively as practically 94% of Google Play stores Apps follow this model. There's likewise research that shows the freemium model assists expands the sales of premium or paid Apps. Hardly a wonder then that Apps, for example, Spotify, Evernote, Clash of Clans, and so on lean toward freemium.

If you'd prefer to go freemium as well, ensure your users see sufficient value in the free version to discover an upgrade worth their money. This requires a fine balancing act since; in such a case that you make the free version excessively great, users may adhere to it instead of updating.


Subscriptions models sit among free and paid Apps, like freemium Apps. In this model, a user pays to subscribe to your App for a fixed period. Apps that utilization this model commonly offer diverse subscription membership levels of highlights, pricing, and duration.

While a subscription membership model isn't broadly famous among developers, the ones that do utilize it are happy with the outcomes. According to a Mac Developer Survey, 52% of developers that pre-owned subscription memberships to monetize their App revealed development in income just as the user base.

A subscription membership model encourages you to upsell your user step by step moderately, however it likewise opens up an anticipated revenue source. This can decidedly affect your App development and marketing techniques, helping your App stay a step ahead in front of the opposition – a virtuous cycle, maybe.

The model isn't without its difficulties. For instance, you'll need to control subscriber churn as it impacts your income forecast. That includes continually and obviously clarifying the advantages of subscribing to your users and holding them engaged in with new substance/highlights, ala Netflix, Headspace, Apple Music, and so on.

Sponsorships and Partnerships

Sponsorship is a more exact type of in-App advertising promoting wherein you work with brands that reward your users for finishing explicit in-App activities. Not at all like in-App publicizing where have you worked with promotion networks, in a sponsorship model you work directly with brands.

This is App Monetization 6 Ways to Make Your App a Money Spinner

Transform Your App into an Asset

As you'd have learned at this point, there are a few different ways to monetize your App and assemble a recurring, developing type of revenue out of it. However, before you sit down to pick the best App monetization procedure, pause for a minute to respond to these inquiries.

What makes your App extraordinary?

Will users pay to utilize it? How much?

Which App monetization alternatives your rivals use?

Which is more crucial to you now – a beneficial user base or a large one?

Whenever you're done, you'll have a greater understanding of the best way to create revenue from a mobile App and which App monetization system turns out best for you.

In case if you need more assistance with building a mobile App and monetizing it, don't hesitate to contact us on +91 9370104077. We are best custom mobile App development company. We have developed a huge number of profitable Android, iOS, and hybrid Apps for our clients.


  • Krishna Handge


    Jan 13,2023


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