What is the keyword Research
Keywords can be a word or phrase included in a piece of content to improve and optimize its searchability — with the goal of increasing traffic through the search engine results pages.
What is Keyword Research?
Keyword research is the process of finding the most relevant and best keywords to include in your website content. This is the ultimate key to unlocking your SEO. In short, keyword research involves finding keywords that describe your site and blog during an online search.
Keyword research helps us to identify those “phrases”, “words”, and “queries”, that the mass is asking using a search engine.
Why is keyword research important?
It helps to find websites, blogs, images, and videos on search engines. Keyword research affects all the SEO tasks you are performing, like finding content topics, on-page SEO, and promotion.
Keyword research helps search engines understand the language used by your target audience. Since Google Search is the largest search engine, we use it as a base.
It helps you find unused queries, which can help you get paid customers directly from organic searches like Google search, Baidu and others.
Engaged Audience: The audience you get is already in discussion (ready to buy), and you’ll get high engagement in the form of comments, sharing, or even sales.
Market and Consumer Trends: Over time, keyword research will help you understand where markets and consumers are heading.
Competitive Advantage: Including keywords and SEO in front of your competitors will be of great benefit to you. Properly covered, it will withstand a great deal of adverse conditions.
Popular Keyword Research Tools in 2022
4. Google Keyword Planner
8. Moz Keyword Explorer