CRM Software for Automotive Industry

CRM Software for Automotive Industry

CRM software is a system that manages the relationship with your customers. Which provides functionality to help businesses organize and access customer data. Now every business in the Internet era is using CRM software, including the automotive industry.

If you are a car dealer and you are looking for a tool or strategy to improve your business, Automotive Customer Relationship Management (Automotive CRM) software for car dealerships is the best software for you. By using Automotive CRM software, you can make the purchase process really easy for your customers. This makes the customers happy and always increases the revenue. In simple words, Automotive CRM software is a solution that will help you outperform competitors and sell more.


In the early days, car dealers used different marketing strategies, such as emotional phone calls and newspaper ads, to attract potential buyers. But in today's internet era, dealers use social media. Email Marketing and website. Since online inquiries have become common, auto dealers and automotive businesses have seen the value in digitizing their sales processes.

This blog post will help you understand why your business needs automotive CRM software.


What is Automotive CRM Software?

Automotive CRM is software for car dealerships to manage communication and relationships with their existing customers and potential clients. Automotive CRM enables vehicle dealers to track their interactions with customers through various sources such as email, search engine, contact form, social media and phone calls.

An Automotive CRM software, is a set of applications that integrates various aspects of your automotive business process into a single platform, including marketing, sales and customer service.


Features of Automotive CRM Software

  1. Allows potential buyers to browse vehicle models on your site and choose the right one before visiting your store

  2. Enables dealerships to provide fast and friendly service for the best-personalized customer experience

  3. Increases customer engagement through online communication before the actual purchase.

  4. Allows your salesperson to automate the delivery of leads. It also automates the management of scheduled tasks and the management of appointments with customers.

  5. Facilitates the scheduling of test drive requests from potential clients. It also provides automatic confirmation emails and adds a lead to your daily schedule.

  6. Reduces cases of missed leads as dealers can always look into CRM and follow up with clients to track and complete the deal.

  7. Interaction tracking can help you learn more about your prospects, convert leads, and increase revenue.


Benefits of Automotive CRM Software

  1. Keep your contacts and leads organized: Almost every company has built an all-channel presence to reach a wide range of audiences. Thus, car dealers get leads from many platforms, including social media channels, website forms, online ads, offline ads, third-party lead providers, their just old-fashioned walk-ins. All your customer data can be stored in one place with the help of automotive CRM software. So it also helps you to understand which channel is generating the most leads. That way, your business can be more efficient in lead management.

  2. Establishes clarity of communication: Automotive CRM software can document every interaction with your leads from a variety of platforms in one place. You can store every conversation, including email, text, call or walk-in, in a secure system. In other words, it streamlines the communication process by giving you instant access to all previous conversations, including leads. Furthermore, for distributed sales teams, CRM software can assist in the automation of representation and monitoring of the leads assigned to each sales representative. It also ensures that each sales representative is on the same page when interacting with the lead.

  3. Marketing Management: Another important benefit of automotive CRM software is the ability to run targeted, personalized marketing campaigns across different channels. It divides users based on various factors including demographics, shopping transactions and others. You can effectively run email campaigns to generate and nurture your leads. Sales managers can automate follow-up activities to maintain customer after-sales relationships. Automotive CRM software generates real-time data about lost sales, closed deals, marketing campaign results, customer satisfaction, customer query response rates, and more.

  4. Helps in Deal Management: The Automotive CRM solution ensures that you can take advantage of every touchpoint during your sales process. You can create a standardized workflow that guides your leads through the sales. The entire workflow process can be automated and streamlined to increase the productivity of your sales team.

  5. Maintenance: You can auto-schedule maintenance plans for existing customers. This will help you to keep a tab on which the executive needs to follow the client and find the best way to meet the needs of the client. Once you've streamlined your maintenance process, you can use your resources and save time.


If you need Auto-motive Customer Relationship Management Software for your business, contact WOWinfotech. We are a Software Company and we provide Best CRM Software development services. With WOWinfotech's Automotive CRM you can follow up regularly and quickly. You can also get 100% optimization of after sales revenue and most importantly, you will not lose any of your customer leads. contact us on or call us 9370104077.

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