Our Work with Pragati Gruh Udyog
Smart Digital Solutions for Pragati Gruh Udyog
Nashik-based Pragati Gruh Udyog has been empowering individuals with home business opportunities since the year 2003. Their area of specialisation is producing small-scale, low-maintenance machines like cotton wick machines, pen-making machines, and dhoop stick machines. Their vision of being self-employment facilitators, being strong, required a cyber presence that would establish their credibility, reach the masses, and help their ever-increasing business operations.
The Challenge They Faced
Although they were an established company with a great mission, Pragati Gruh Udyog lacked a modern and functional web presence. They had an outdated website that was non-responsive and did not do justice to their product offerings and company values. They were also losing valuable online leads because of low SEO effectiveness and little social media visibility.
What We Built for Them
Website Design & Development:
A creative, mobile-friendly, and SEO-optimised website with a user-friendly UI/UX and rich content to display their machines and the success stories of their customers.
Custom Software Development:
A backend system for simple catalogue management, lead tracking, and client inquiry automation.
SEO Implementation:
Keyword-based content strategy, technical SEO, and regular optimisation to increase search engine visibility.
Social Media Management:
Strategic planning and execution of campaigns, creative design, and engagement tactics to strengthen brand presence.
Results That Matter
Increased Website Traffic:
The update boosted daily visitors and enhanced brand visibility via search and social media.
More Customer Enquiries:
The improved site made it easier for clients to connect and submit enquiries.
Increased User Experience:
The clean design and simple navigation made browsing easy and kept users engaged.