Pragati Gruh Udyog - Portfolio
About the Client
Pragati Gruh Udyog is one of India's leading manufacturers of home-based business machinery, helping entrepreneurs start their own manufacturing businesses. The company manufactures Pen Making Machines, Cotton Wick Making Machines, Dhoop Stick Machines, Dhoop Cup Machines, and other small-scale industrial equipment.
To streamline its end-to-end operations, WOWinfotech developed a centralized business management ecosystem integrating CRM, Factory Management, Inventory Management, and Customer Support. The platform manages the complete customer journey from lead generation and quotation to production, dispatch, and after-sales support.
What We Built for Them
- CRM Management: Centralized customer and lead management with IVR integration, machine interest tracking, quotations, agreements, payments, and sales follow-ups.
- Factory Management: Automated transfer of confirmed orders to the Factory Panel with production order management, payment verification, dispatch tracking, and customer-wise production history.
- Inventory Management: Real-time management of raw materials, finished goods, machine spare parts, stock quantities, inventory movement, and customer-wise material allocation.
- Raw Material & Finished Goods Booking: Digital booking requests, approvals, factory processing, and dispatch workflows for customer requirements.
- Customer Support Management: A dedicated support portal for machine complaints, service requests, material bookings, payment follow-ups, enquiries, and customer communication history.
- Integrated Business Workflow: Connected Sales, Factory, Inventory, and Support teams through one centralized platform for better coordination and operational control.
Business Impact
Results That Matter
Centralized Customer Management
Customer information, communication history, quotations, agreements, payments, and follow-ups are managed through a unified system.
Improved Sales Efficiency:
IVR integration and automated customer creation improved telecalling and lead management processes.
Better Inventory Visibility:
Centralized stock management provides better visibility into raw materials, finished goods, and spare parts.